January, 2017

  1. The Never Ending Buy-In Cycle

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    January 19, 2017 by SDesign

    In my first assignments at Qualcomm in the early 2000s, I joined a team that had never worked with  user …
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  2. Three Prominent Reasons UX Initiatives Fail

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    January 12, 2017 by SDesign

    In my time I have seen many, many UX projects. And while each one tends to have its unique flavor, …
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  3. Successful UX Requires DNA Change to Your Business

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    January 6, 2017 by SDesign

    Improving your product’s UX via HCD (human-centered design) is not rocket science. Unfortunately, it is not utterly simple either. Whether …
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